Nike shuts down Air Jordan copycats, proving product design is powerful IP protected by trademark law. – Nike vs. BAPE 

Nike sued Japanese streetwear brand BAPE, alleging that BAPE’s sneaker designs closely copied the look and trade dress of Nike’s most iconic shoes, including: 

• Nike Air Force 1 

• Nike Air Jordan 1 

• Nike Dunk 

Nike argued that BAPE’s designs created consumer confusion and unfairly capitalized on Nike’s brand reputation and visual identity. Rather than continuing prolonged litigation, the case was settled, with BAPE agreeing to stop selling certain infringing designs. The Nike vs. BAPE trademark battle proves that product design can be as legally powerful as a logo and just as fiercely protected under U.S. trademark law. 

The Business Lesson: Your Design Is a Competitive Asset. 
Nike’s aggressive enforcement strategy shows that: 

• Strong IP protection = long-term brand value 

• Failing to protect design opens the door to dilution and imitation 

• Legal enforcement helps preserve brand trust, pricing power, and exclusivity 

For businesses, creators, and fashion brands, this case sends a clear message: 
If you don’t protect your design, someone else may profit from it. 

How Draft n Craft Helps Brands Protect Their Intellectual Property 

Explore Draft n Craft’s Intellectual Property Services 
https://www.draftncraft.com/intellectual-property-services/