Joseph I. Rosenbaum is a New York based partner at the innovative law firm Rimon, P.C.. Rosenbaum has over 38 years of international experience as a corporate-commercial transactional lawyer. He is internationally recognized for his legal and policy experience and expertise involving the application and implications of technology to advertising, marketing, entertainment, media and gaming, financial services, publishing, and travel and tourism.
He also has extensive international experience in the travel, tourism, and lifestyle-related services; and travel-related industries. His experience includes advertising and marketing, social media, mobile marketing, privacy and data protection, online gaming, gambling, sports betting, as well as media, digital rights, and branded entertainment, online and in-game product placement, sweepstakes and contests, celebrity endorsements, branding, and intellectual property, e-commerce, security, fraud and risk management, digital payments (including PCI compliance), prepaid, stored value and gift cards, loyalty-rewards, user-generated content, virtual worlds, word of mouth and viral marketing, procurement, systems development, and integration, licensing, cloud computing, outsourcing, and even crowdsourcing and funding.
Before joining Rimon, Mr. Rosenbaum was a partner at Reed Smith LLP and chaired the global Advertising Technology & Media Law Practice. Earlier he served for 17 years as an in-house lawyer for American Express, including 4 years in Toronto as Vice President and General Counsel of Amex Canada. He is a nationally and internationally recognized speaker at conferences and his written work ranges from widely quoted law journal articles such as “Privacy on the Internet: Whose Information Is It Anyway?” [Jurimetrics; 1998] and the book “Outsourcing Agreements Line by Line [Aspatore/Reuters-Thomson Publishing” 2004] to articles in the National Law Journal, New York Law Journal, Euromoney, and many others. His work has been cited in law reviews and journals, industry and trade periodicals, and appellate court decisions.